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Top 5 Tips to Help Your Local SEO

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by Zac Fair, Web Designer
June 5th, 2015
Search Engine Optimization

Wondering how to advertise your local business for free? In a day when marketing is considered to be an online game, it is important to make sure you are getting the most our of your online local business SEO. Local SEO is your best option for steady, quality customers and clients. Here are 5 of the most important factors to consider when optimizing you page for Google.

1.Get on Social Media

Social media has become an essential part of communicating with new potential customers, by having your social media pages well connected with your web-page, you can really begin to see the positive effects of a strong social presence. Depending on your business, you will want to pick your social platforms accordingly. For example, a professional, such as a real estate agent should be on LinkedIn, while a photographer should have an Instagram account. Actively using at least three of the following social platforms would be beneficial to your local SEO: Facebook, Twitter, LinkedIn, Pinterest, Youtube, Google+, Instagram.

2.Make a Google Places Listing

Google Places is probably the most important step in local SEO. The masses are on Google, constantly searching for the products and services they need. By creating a maps listing you will have an exponential amount of reach to local clientèle.

3.Local Back-links

Be the talk of the town! By generating a buzz through events, promotions, community projects, and other newsworthy subjects, you encourage the attention of the media, who will give you a valuable back-link filled with link juice from your particular region. Make sure to get in touch with the media every time you have a special something going on, and you will soon have caught the public eye.

4.Local Business Listings

A good web-page is only as good as how many people see it! By listing your newly created business along with a link to your beautiful web-page "designed by Tuun(=", you not only reach more potential customers, but get a quality back-link to your website, creating more credibility and boosting your SEO.

5.Location Keywords

Location, Location, Location. Sometimes the most obvious steps are overlooked. Make sure your web-page is telling the search engines that your local business is located in your city. You can do this by mentioning your city in descriptive places. Eg) A Law Office named "Joe and Schmoe" in Vancouver might start their web-page like so:

Joe and Schmoe Barristers are Vancouver's most reputable legal firm. Our law office is located down town to conveniently serve the Greater Vancouver Area.

This type of wording will lead to keywords being associated with your region and your web-page, hence sending free customers to your door.

Get Help With Your Web Site and SEO

Many of these things talked about here are a laborious activity that takes time. If you want to be sure that your SEO and Website Design gets done right the first time, get in touch and we'll be more than happy to provide you with a quote. Tuun Web Design is located in Victoria, BC, where we serve Vancouver Island and the Lower Mainland with our creative digital services.