Madison and Muse

Product Photography

Madison and Muse is an online retailer of high quality luxury linen, including bedding, kitchen cloth and more. Margo, the passionate owner of Madison and Muse asked to have a shoot set up where we could have lifestyle imagery as well as individual product photography.

Task

We needed to capture these linens in a way to 'tell a story' online, to help her customers make the best choices possible for their linen collections.

Challenge

As many of these linens were white, or pale in colour, we had to ensure the photos were taken in such a way that the details of the fine texture were shown alongside providing a pure white background.