Kelly is a creator of original greeting cards. Her Hallmark type of business was in need of a logo to brand her efforts in a memorable way.
The idea of two "k's" reflected on each other was given when consulting for the design of this logo. This needed to be elegant and memorable while mirroring the Kellys style and craft of card making.
Two "k's" have somewhat difficulty matching up while still resembling the letters. By creating a custom logo "k" to work together harmoniously, we arrived at a design that truly represents Kelly's cards.