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Mastering Your Online Strategy

internet strategy
by Zac Fair, Web Designer
June 5th, 2015
Online Strategy

Before embarking on a new business venture, having a sound online strategy in place will give you a head start in direction and awareness in an age where the internet plays the most vital role in marketing. With some intitial planning, you will save both time and money in the future. By following the outline below, you will enter the online market with a strong presence.

Define Your Objectives

What are your end goals? Do you want to drive online sales, phone calls to your business, subscriptions, visitors to your location? By clearly establishing what you want to accomplish by creating a webpage, you can build your entire online stategy around these end goals.

Think about your market, and potential customers. Look to your business plan to remind yourself about this demographic. You can then plan around these figures to build a presence that best suites your audience.

Create an easy to use Interface (that accomplishes your goals)

Now that you have defined your goals and audience, begin to sketch out a layout of how you want your visitors to interact with your webpage. Consider preferred methods of interaction with your business, as its good to cover as many of these as possible. Some of your visitors may prefer facebook, while others may want to call you.

Make sure that your design provides an easy to navigate interface that allows your visitors to find the information they are looking for quickly, whether that be a product, service, pricing, phone number, or address. For a local business, having your address and phone number available on your landing page is crucial!

By prioritizing your information, and deciding what needs to be accessed easily, you will send your visitors to the most essential parts of your message

Visual representation of your brand

Nothing speaks louder than a clean, professional image, which can have any feel your business is after. Consider what your logo should be, how it should be used, how it should be shown to your visitors. If your brand is established, and your logo provides a clear explanation of your services, it could be implemented to be prominent on your landing page. Color theory is an important part of any material presented to your audience, whether it be print or online. Take into account what certain colors represent, these rules are made to be broken, but can help you decide on certain aspects of your online strategy. Take a look at the following info-graphic for an idea of how we associate certain colors with emotions.

Online marketing plan

Decide how your going to market your business. There are many options available including pay per click advertising, search engine optimization, social media, and paid directory listings. By establishing first hand where you are going to invest your time and money, you can build your webpage to cater to certain elements of these methods.

Content Marketing

By finding your niche in the market, and generating a large amount of industry specific content, you establish yourself as an expert in the feild. Use high quality key words and phrases which catch the attention of search engines, and describe your business

For an e-commerce solution, having the latest web technology integrated in your back end is a crucial part in competing in the online marketplace. A few of the links below will give you some insight to how your products are displayed on social media, and search engines.

Open Graph Meta Tags for Social media: Open Graph

Schema provides a standardized system for Information Tags visable to Search Engines and display networks: Schema

A local business should use these systems as well, but is much easier to implement on a fewer number of pages. This creates visually appealing posts, which generally recieve more interaction.

Convert Your Visitors into Customers

There is plenty of competition out there, so make sure to show your customers why your business is a better option. Your innovation, expertise, pricing, and customer service are all strong selling features behind your brand, use them to your advantage!

Spread the word - drive traffic to your page

Your business is exciting! Every time you have an announcement to make, utilize the tools available to take advantage of all the hard work you have put into your online strategy. By sharing your blog posts on facebook, or showcaseing your new product on instagram, you will engage your audience with the most interesting parts of your business. Your site has already been laid out to lead them to your main products and services!

Building a following with services such as mailchimp can give you a boost every time you release information. Tell the press, your friends, business collegues and anyone else who may be able to help you get your message accross.

Many of these things talked about here are a laborious activity that takes time. If you want to be sure that your SEO and Website Design gets done right the first time, get in touch and we'll be more than happy to provide you with a quote. Tuun Web Design is located in Victoria, BC, where we serve Vancouver Island and the Lower Mainland with our creative digital services.